Somerville, MA 02145

Branding builds trust in your business

Trust. It’s important.

Paying proper attention to your business’ brand goes a long way to building trust in your customers. Think about how important trust is in your daily life. Each of us relies on someone at one time or another for support, and assurance that everything’s going to be OK. We all want to feel secure in…
Read more

Making the Most of Quarantine.

There’s a saying in politics, “never let a crisis go to waste.” It’s a strange reality we find ourselves in these days. After numerous national health scares that turned out never to have any significant impact on the American economy, or on our daily lives, we’re finally all forced to adjust our daily routines at…
Read more

Brand Identity Crisis

Is Your Business Having an Identity Crisis?

Brand consistency is extremely important to your business’ success. Your brand is how you identify your business to customers, but it’s not just important for recognition, it’s also about the messaging—what your brand says about your business has to stay focused. Strong branding will build trust, confidence, and loyalty with customers. In order to be…
Read more

The Importance of Branding

Is branding important for your business? (Spoiler Alert: YES) If you own a business, especially a small business, you’re probably very focused on doing what you do the best you can do it. Your number one priority is providing your products or services in a manner that works for your bottom line and satisfies the…
Read more

Why Should You Hire a Graphic Designer for Your Business?

When opening a small business, it can be tempting to try to do everything yourself, even your graphic design. It can certainly save you some money up-front; and hey–who knows you and your business better than you, right? It may even seem like a fun idea to get creative and come up with your own…
Read more

New Business Branding

Starting a Business?

One of the most effective ways to ensure your new business’ success is strong branding. When starting a new business—especially a small business—it’s easy to focus mostly on what your business will do, and neglect how it will look. And not just how it will look, but how it will feel, even sound. But being the…
Read more