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Printed marketing materials are not dead.

Is Printing Dead?

The reports of printing’s death have been greatly exaggerated. If you’re reading this blog on your phone, it may have struck you that a lot of print media is being replaced and made obsolete by said phone and the millions like it. Content is easily delivered to millions of readers and consumers electronically, which saves…
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Is Your Business Dateable?

Using a dating mentality when marketing your business can help identify and attract the customers that are the best match for your business. Even better, living up to your brand promises is they key to building lasting customer relationships.

don't cut the marketing budget during a recession

Don’t cut the marketing budget during an economic downturn!

When cash flow is down, marketing will help bring it back, so don’t cut the marketing budget when times are tough. It’s basic math: you can’t spend more than you’re making. Not for very long anyway. It’s a natural reaction to tighten our belt when cash flow isn’t flowing, but when you’re running a business,…
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Increase Profits with Graphic Design.

Would you like to make more money doing what you do? Unless you have a rare allergy to financial success, the answer is probably “yes.” Business owners are always looking for new ways to increase revenue and maximize profits. You can diversify the services you offer, you can cut down on waste, you can even…
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Should you spend money on a graphic designer

Should You Spend Money on a Professional Graphic Designer?

If you’re starting a business, or even if you’ve been running a business for some time, chances are you’ve considered whether or not you should spend money on a professional graphic designer to create your company logo and branded materials. And as with most business decisions, the cost of such an expense factors significantly into…
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Website Basics for Business Owners

Website Basics for Business Owners

The Big Three: Domain Names, Web Hosting & Websites The internet is a major part of life for many of us. For the younger among us, it’s been there all their lives. It’s easy to take for granted that the internet just works. We just turn our device on and there it is. Many of…
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Every Detail Counts, and Small Things Matter, so Hire a Graphic Designer

Should I Hire a Professional Graphic Designer for Little Things?

Many business owners and managers don’t see the need to hire a professional graphic designer for small or day-to-day jobs. You might assume that you’d only hire a graphic designer for some high-priority, high-concept, and high-priced major endeavor. With high stakes, you’d certainly want a professional to ensure the project earns a good return on…
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Rebranding successes and failures

Rebrands that worked, some that didn’t and a couple that just might.

There have been several high-profile rebrands in recent years, and some have, of course, been more successful than others. It’s not easy to discard a design and personality that worked in favor of a new one, regardless of how much research, creativity and innovation goes into the effort. Imagine if you began to feel like…
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3 Keys to Business Branding

3 Keys to Branding Your Business

People often associate a company’s brand with the logo, but that’s just one piece of the puzzle. Modern branding isn’t just about putting a name on a product. It’s about expressing the values and qualities of a business; and doing so in a manner that will resonate with, and appeal to, its desired customer base.…
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Branding Social Justice

Branding Social Justice

If you’ve been using Facebook, Twitter, Instagram, or one of the myriad other social media platforms over the last several years, you may have come to realize, in this hyper-political, professionally-outraged era, that branding—while important for businesses—is also important for movements. This is largely because social media and 24-hour news coverage has turned what might…
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