Marketing with the Seven Deadly Sins – Part 7: Greed
Perhaps the most misunderstood of the seven deadly sins in greed. Greed is an excessive desire for wealth, possessions, status, or power. It’s the mindset that says, “More is never[…]
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Marketing with the Seven Deadly Sins – Part 6: Lust
All human emotions are effective motivators, but perhaps none are as powerful as lust. It’s stronger than mere desire, and has the potential to completely override all other motivations. If[…]
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Marketing with the Seven Deadly Sins – Part 5: Wrath
Wrath is usually considered destructive, emotional, and dangerous when left unchecked. but it can become a powerful force for brands to channel passionate emotions, not just into sales, but also[…]
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