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Tag: Rebranding

Rebranding successes and failures

Rebrands that worked, some that didn’t and a couple that just might.

There have been several high-profile rebrands in recent years, and some have, of course, been more successful than others. It’s not easy to discard a design and personality that worked in favor of a new one, regardless of how much research, creativity and innovation goes into the effort. Imagine if you began to feel like…
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