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Tag: Brand Recognition

3 Keys to Business Branding

3 Keys to Branding Your Business

People often associate a company’s brand with the logo, but that’s just one piece of the puzzle. Modern branding isn’t just about putting a name on a product. It’s about expressing the values and qualities of a business; and doing so in a manner that will resonate with, and appeal to, its desired customer base.…
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Brand Identity Crisis

Is Your Business Having an Identity Crisis?

Brand consistency is extremely important to your business’ success. Your brand is how you identify your business to customers, but it’s not just important for recognition, it’s also about the messaging—what your brand says about your business has to stay focused. Strong branding will build trust, confidence, and loyalty with customers. In order to be…
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The Importance of Branding

Is branding important for your business? (Spoiler Alert: YES) If you own a business, especially a small business, you’re probably very focused on doing what you do the best you can do it. Your number one priority is providing your products or services in a manner that works for your bottom line and satisfies the…
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