When cash flow is down, marketing will help bring it back, so don’t cut the marketing budget when times are tough. It’s basic math: you can’t spend more than you’re making. Not for very long anyway. It’s a natural reaction to tighten our belt when cash flow isn’t flowing, but when you’re running a business,…
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Would you like to make more money doing what you do? Unless you have a rare allergy to financial success, the answer is probably “yes.” Business owners are always looking for new ways to increase revenue and maximize profits. You can diversify the services you offer, you can cut down on waste, you can even…
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If you’re starting a business, or even if you’ve been running a business for some time, chances are you’ve considered whether or not you should spend money on a professional graphic designer to create your company logo and branded materials. And as with most business decisions, the cost of such an expense factors significantly into…
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Many business owners and managers don’t see the need to hire a professional graphic designer for small or day-to-day jobs. You might assume that you’d only hire a graphic designer for some high-priority, high-concept, and high-priced major endeavor. With high stakes, you’d certainly want a professional to ensure the project earns a good return on…
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When opening a small business, it can be tempting to try to do everything yourself, even your graphic design. It can certainly save you some money up-front; and hey–who knows you and your business better than you, right? It may even seem like a fun idea to get creative and come up with your own…
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One of the most effective ways to ensure your new business’ success is strong branding. When starting a new business—especially a small business—it’s easy to focus mostly on what your business will do, and neglect how it will look. And not just how it will look, but how it will feel, even sound. But being the…
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