Using a dating mentality when marketing your business can help identify and attract the customers that are the best match for your business. Even better, living up to your brand promises is they key to building lasting customer relationships.
One of the most effective ways to ensure your new business’ success is strong branding. When starting a new business—especially a small business—it’s easy to focus mostly on what your business will do, and neglect how it will look. And not just how it will look, but how it will feel, even sound. But being the…
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