Wrath is usually considered destructive, emotional, and dangerous when left unchecked. but it can become a powerful force for brands to channel passionate emotions, not just into sales, but also into brand loyalty. Activism and advocacy can evoke strong emotions, compelling consumers to support a brand that aligns with their beliefs, or even one that…
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Few emotions are as persuasive as Envy in marketing and branding. Envy is a deeply human feeling that arises when we want what someone else has. When people see others enjoying a product or service, they may suddenly worry that they’re missing out, and feel the urge to have the same experience. When wielded strategically,…
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Today’s consumers value simplicity and ease. Brands that streamline the purchasing process, offer subscriptions, or provide on-demand services can capture the attention of busy consumers. Marketing strategies that emphasize time-saving benefits or effortless experiences can resonate deeply with those seeking to reduce friction in their lives. Sloth: The Ease of Convenience When we think of…
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Branding and marketing are often seen through a lens of positivity, but there’s also a darker side that shouldn’t be ignored! People are easily tempted by their emotions and desires, and shrewd marketing can turn human weakness into business strength. The seven deadly sins—pride, greed, lust, envy, gluttony, wrath, and sloth—each provide unique insights into…
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Pride can be a driving force behind branding, pushing companies to refine their identities and communicate their values effectively. Applied strategically, pride encourages brands to adopt a powerful, resonant voice that sets them apart from competition.
Prime-time shows still manage to get some viewership today, but if you turn on NBC, CBS et. al. during the workday, you’re more likely to see infomercials or news rather than scripted shows that require advertising buys to air.
Print marketing has a couple of advantages over digital marketing: focus and persistence. When someone receives a printed piece, that person feels like they’ve gained something of some measurable value.
Using a dating mentality when marketing your business can help identify and attract the customers that are the best match for your business. Even better, living up to your brand promises is they key to building lasting customer relationships.
When cash flow is down, marketing will help bring it back, so don’t cut the marketing budget when times are tough. It’s basic math: you can’t spend more than you’re making. Not for very long anyway. It’s a natural reaction to tighten our belt when cash flow isn’t flowing, but when you’re running a business,…
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Would you like to make more money doing what you do? Unless you have a rare allergy to financial success, the answer is probably “yes.” Business owners are always looking for new ways to increase revenue and maximize profits. You can diversify the services you offer, you can cut down on waste, you can even…
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