Somerville, MA 02145
978.566.9743

Author: CRC

How does the deadly sin of Envy apply to branding and marketing?

Seven Deadly Sins Part Four: Envy

Few emotions are as persuasive as Envy in marketing and branding. Envy is a deeply human feeling that arises when we want what someone else has. When people see others enjoying a product or service, they may suddenly worry that they’re missing out, and feel the urge to have the same experience. When wielded strategically,…
Read more

How does the deadly sin of Sloth apply to branding and marketing?

Seven Deadly Sins Part Three: Sloth

Today’s consumers value simplicity and ease. Brands that streamline the purchasing process, offer subscriptions, or provide on-demand services can capture the attention of busy consumers. Marketing strategies that emphasize time-saving benefits or effortless experiences can resonate deeply with those seeking to reduce friction in their lives. Sloth: The Ease of Convenience When we think of…
Read more

How does the deadly sin of Gluttony apply to branding and marketing?

Seven Deadly Sins Part Two: Gluttony

Branding and marketing are often seen through a lens of positivity, but there’s also a darker side that shouldn’t be ignored! People are easily tempted by their emotions and desires, and shrewd marketing can turn human weakness into business strength. The seven deadly sins—pride, greed, lust, envy, gluttony, wrath, and sloth—each provide unique insights into…
Read more

How does the deadly sin of Pride apply to branding and marketing?

The Seven Deadly Sins: A Fiendish Approach to Branding – Part 1 – Pride

Pride can be a driving force behind branding, pushing companies to refine their identities and communicate their values effectively. Applied strategically, pride encourages brands to adopt a powerful, resonant voice that sets them apart from competition.

Is television dead?

Is TV DEAD?

Prime-time shows still manage to get some viewership today, but if you turn on NBC, CBS et. al. during the workday, you’re more likely to see infomercials or news rather than scripted shows that require advertising buys to air.

Printed marketing materials are not dead.

Is Printing Dead?

Print marketing has a couple of advantages over digital marketing: focus and persistence. When someone receives a printed piece, that person feels like they’ve gained something of some measurable value.

Is Your Business Dateable?

Using a dating mentality when marketing your business can help identify and attract the customers that are the best match for your business. Even better, living up to your brand promises is they key to building lasting customer relationships.

don't cut the marketing budget during a recession

Don’t cut the marketing budget during an economic downturn!

When cash flow is down, marketing will help bring it back, so don’t cut the marketing budget when times are tough. It’s basic math: you can’t spend more than you’re making. Not for very long anyway. It’s a natural reaction to tighten our belt when cash flow isn’t flowing, but when you’re running a business,…
Read more

Increase Profits with Graphic Design.

Would you like to make more money doing what you do? Unless you have a rare allergy to financial success, the answer is probably “yes.” Business owners are always looking for new ways to increase revenue and maximize profits. You can diversify the services you offer, you can cut down on waste, you can even…
Read more

Should you spend money on a graphic designer

Should You Spend Money on a Professional Graphic Designer?

If you’re starting a business, or even if you’ve been running a business for some time, chances are you’ve considered whether or not you should spend money on a professional graphic designer to create your company logo and branded materials. And as with most business decisions, the cost of such an expense factors significantly into…
Read more