If you’ve been using Facebook, Twitter, Instagram, or one of the myriad other social media platforms over the last several years, you may have come to realize, in this hyper-political, professionally-outraged era, that branding—while important for businesses—is also important for movements. This is largely because social media and 24-hour news coverage has turned what might…
Read more
Stop&Shop Supermarkets have decided—or more accurately, their parent company Ahold Delhaize have decided—to once again change the supermarket chain’s logo and branding. This comes barely a decade after making a drastic change from a red and green stoplight logo to a more colorful, modern, somewhat abstract “fruit bowl” design. So what’s the new design? What’s…
Read more
Paying proper attention to your business’ brand goes a long way to building trust in your customers. Think about how important trust is in your daily life. Each of us relies on someone at one time or another for support, and assurance that everything’s going to be OK. We all want to feel secure in…
Read more
There’s a saying in politics, “never let a crisis go to waste.” It’s a strange reality we find ourselves in these days. After numerous national health scares that turned out never to have any significant impact on the American economy, or on our daily lives, we’re finally all forced to adjust our daily routines at…
Read more
Brand consistency is extremely important to your business’ success. Your brand is how you identify your business to customers, but it’s not just important for recognition, it’s also about the messaging—what your brand says about your business has to stay focused. Strong branding will build trust, confidence, and loyalty with customers. In order to be…
Read more
