There have been several high-profile rebrands in recent years, and some have, of course, been more successful than others. It’s not easy to discard a design and personality that worked in favor of a new one, regardless of how much research, creativity and innovation goes into the effort. Imagine if you began to feel like…
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People often associate a company’s brand with the logo, but that’s just one piece of the puzzle. Modern branding isn’t just about putting a name on a product. It’s about expressing the values and qualities of a business; and doing so in a manner that will resonate with, and appeal to, its desired customer base.…
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If you’ve been using Facebook, Twitter, Instagram, or one of the myriad other social media platforms over the last several years, you may have come to realize, in this hyper-political, professionally-outraged era, that branding—while important for businesses—is also important for movements. This is largely because social media and 24-hour news coverage has turned what might…
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Stop&Shop Supermarkets have decided—or more accurately, their parent company Ahold Delhaize have decided—to once again change the supermarket chain’s logo and branding. This comes barely a decade after making a drastic change from a red and green stoplight logo to a more colorful, modern, somewhat abstract “fruit bowl” design. So what’s the new design? What’s…
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Paying proper attention to your business’ brand goes a long way to building trust in your customers. Think about how important trust is in your daily life. Each of us relies on someone at one time or another for support, and assurance that everything’s going to be OK. We all want to feel secure in…
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There’s a saying in politics, “never let a crisis go to waste.” It’s a strange reality we find ourselves in these days. After numerous national health scares that turned out never to have any significant impact on the American economy, or on our daily lives, we’re finally all forced to adjust our daily routines at…
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Brand consistency is extremely important to your business’ success. Your brand is how you identify your business to customers, but it’s not just important for recognition, it’s also about the messaging—what your brand says about your business has to stay focused. Strong branding will build trust, confidence, and loyalty with customers. In order to be…
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Is branding important for your business? (Spoiler Alert: YES) If you own a business, especially a small business, you’re probably very focused on doing what you do the best you can do it. Your number one priority is providing your products or services in a manner that works for your bottom line and satisfies the…
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When opening a small business, it can be tempting to try to do everything yourself, even your graphic design. It can certainly save you some money up-front, and hey–who knows you and your business better than you, right? It may even seem like a fun idea to get creative and come up with your own…
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One of the most effective ways to ensure your new business’ success is strong branding. When starting a new business—especially a small business—it’s easy to focus mostly on what your business will do, and neglect how it will look. And not just how it will look, but how it will feel, even sound. But being the…
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