Pride can be a driving force behind branding, pushing companies to refine their identities and communicate their values effectively. Applied strategically, pride encourages brands to adopt a powerful, resonant voice that sets them apart from competition.
Prime-time shows still manage to get some viewership today, but if you turn on NBC, CBS et. al. during the workday, you’re more likely to see infomercials or news rather than scripted shows that require advertising buys to air.
Print marketing has a couple of advantages over digital marketing: focus and persistence. When someone receives a printed piece, that person feels like they’ve gained something of some measurable value.
Using a dating mentality when marketing your business can help identify and attract the customers that are the best match for your business. Even better, living up to your brand promises is they key to building lasting customer relationships.
When cash flow is down, marketing will help bring it back, so don’t cut the marketing budget when times are tough. It’s basic math: you can’t spend more than you’re making. Not for very long anyway. It’s a natural reaction to tighten our belt when cash flow isn’t flowing, but when you’re running a business,…
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Would you like to make more money doing what you do? Unless you have a rare allergy to financial success, the answer is probably “yes.” Business owners are always looking for new ways to increase revenue and maximize profits. You can diversify the services you offer, you can cut down on waste, you can even…
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If you’re starting a business, or even if you’ve been running a business for some time, chances are you’ve considered whether or not you should spend money on a professional graphic designer to create your company logo and branded materials. And as with most business decisions, the cost of such an expense factors significantly into…
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The Big Three: Domain Names, Web Hosting & Websites The internet is a major part of life for many of us. For the younger among us, it’s been there all their lives. It’s easy to take for granted that the internet just works. We just turn our device on and there it is. Many of…
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Many business owners and managers don’t see the need to hire a professional graphic designer for small or day-to-day jobs. You might assume that you’d only hire a graphic designer for some high-priority, high-concept, and high-priced major endeavor. With high stakes, you’d certainly want a professional to ensure the project earns a good return on…
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There have been several high-profile rebrands in recent years, and some have, of course, been more successful than others. It’s not easy to discard a design and personality that worked in favor of a new one, regardless of how much research, creativity and innovation goes into the effort. Imagine if you began to feel like…
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