Strong branding will lure more customers into your business.
Think about it from your own point of view. When you're deciding which new shop or restaurant to try out, you progress through a series of trials.
First, you have to be aware the business exists. Second, you probably make a snap-decision about whether this business is appealing in any way. If it is, then you may take a closer look. Finally, you'll decide if the business has what you're looking for.
At each stage of this process, Branding plays a crucial role in getting you to the next stage. It must grab attention so you don't overlook it. The first impression needs to be a good one. Then it must continue to draw you further and further in. That's why your brand can't look like just another fish in the sea. You need to hook people and reel them in.
How do we do that?