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Here's How it Works.

Our Creative Process

Graphic design projects require collaboration to be successful.

At Charles River Creative, your success is our success. We take the time to get to know you and your business—what makes you tick, what makes you special—so we can understand your needs and goals, and those of your customers. This way, we can ensure that we provide the right products and design to fit your brand.

 

Learn About Our Process
Would you rather skip the reading and get things rolling ASAP?

 

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Consultation

The first step in the graphic design process is a simple meeting. This can be at our office or yours, over the phone or internet, at a café or on a park bench if that works best for you. We'll conduct a short interview to gather vital information, and review your design brief if you've prepared one. (No worries if you haven't!) This interview is designed to help you find your voice by thinking about your business in ways you may not have before, and to give us a foundation on which to build your brand.

Next...

Research & Discovery

Next we learn all we can about your industry, including what the important topics are, what customers look for, and what your competition is doing. We find out what works and what doesn't. We'll rely on you for your expert insight, and we'll try to supplement your knowledge with visual inspiration and design trends from your local area and beyond. This information helps ensure the design will effectively communicate your message to your audience.

Next...

Brainstorming Ideas

This is where graphic design begins. We'll formulate some fresh ideas and create a selection of drafts. We'll work within your guidelines, but also offer additional perspective you may not have considered. We'll try varieties of color, typography and attitude. Sometimes we have a winner right away, and sometimes there are some rounds of correspondence as we work toward the right design and style for your brand.

Next...

Design Evolution

Once a path is chosen, we develop and fine tune the graphic design. This process is often fluid with unexpected twists and turns, because as we progress, new ideas tend to arise. You'll find that the project can take on a life of its own, evolving with each revision. Throughout the design process we'll provide professional insight and advice, while staying true to your original concept; but as ideas are brought to life, it's not unusual to end up with a design that's quite different from what you might have originally envisioned.

Next...

Final Delivery

Once the design concept is approved, we make sure it's ready for real-world application, whether on paper, online or any other medium. We supply a finished file set so you can freely distribute your brand files to chosen recipients, and we keep an archive of all final designs and production files on our server, so we can provide you with products and services and time you might need us in the future.

Ready to discuss your project?

 

Let's Talk.
Concept Art for Your Special Project

Illustration

Got a great idea? Need some awesome visuals to help make your point? Let's talk about how we can bring your vision to life.

Branded promotional merchandise like mugs, pens and electronics

Promo MERCHANDISE

Do you need to promote your brand with some sweet swag? You can put your company logo on anything... ANYTHING!

Web Site Design for Boston Businesses

Web Site Design

Your web site is often your business' first impression upon thousands of potential customers. Make sure it's a good one.

Why should you choose Charles River Creative as your business' creative partner?
Find out what makes us special.
Charles River Creative is Boston's Graphic Design Source.

Call or stop by today! We're on the corner of Alpine and Cedar Street, right on Somerville's Public Path! Drive. Bike. Walk your dog! We have parking!

978-566-9743

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Your business deserves to look its best.
There's a new Graphic Designer in Somerville!

Now open on the corner of Cedar and Alpine Streets, Charles River Creative, Inc. is ready to serve the Greater Boston business community. More than a graphic designer, Charles River Creative provides quality printing, embroidered and screen-printed apparel, branded promotional merchandise, and custom website design.

Based in Somerville, we can easily serve businesses in Boston, Allston-Brighton, Arlington, Belmont, Cambridge, Charlestown, Everett, Malden, Medford, Stoneham, Wakefield, Waltham, Watertown, Winchester, Woburn, and beyond!

Charles River Creative is founded by former founder and vice president of Boston Creative Design, Inc., Ron Smith. He's been working with boston area businesses for over 20 years, and your business deserves to look the best it can!