Most business cards are just thick paper, but now you can have business cards made of virtually indestructible plastic. No more mangled business cards going from pocket to trash. You could go with a transparent material to promote your window replacement business. A wooden card might be the perfect item for your tree farm.
You could even have a metal business card for your plumbing business, metal fabrication shop, or maybe even your punk band.
The finish can also make a lasting impression. We've all seen plain cards, glossy cards and somewhere in between. Now, try to imagine "suede" finish, or "satin." If you can't imagine it, then you'd probably enjoy rubbing it between your fingers if someone handed one to you, and you'd probably say something like "ooooh."
Do you want to be known as the "gold standard" in your field? Shiny metallic foil implies high value. You can even combine finishes and have only certain elements coated with gloss to emphasize your logo, artwork, or another selling point.
There are still more options to pick from with business cards including die-cut to a unique shape, painted edges, multiple layers, raised print, round corners, magnetic and more. Each and every one can help strengthen your brand presentation, make a lasting impression on your prospects, and turn those prospects into customers.
Let's get serious.