Is Printing Dead?
Print marketing has a couple of advantages over digital marketing: focus and persistence. When someone receives a printed piece, that person feels like they’ve gained something of some measurable value.
Print marketing has a couple of advantages over digital marketing: focus and persistence. When someone receives a printed piece, that person feels like they’ve gained something of some measurable value.
Using a dating mentality when marketing your business can help identify and attract the customers that are the best match for your business. Even better, living up to your brand promises is they key to building lasting customer relationships.
When cash flow is down, marketing will help bring it back, so don’t cut the marketing budget when times are tough. It’s basic math: you can’t spend more than you’re making. Not for very long anyway. It’s a natural reaction to tighten our belt when cash flow isn’t flowing, but when you’re running a business,…
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