Stop&Shop Rebrand or “De-brand?”

Stop&Shop Supermarkets have decided—or more accurately, their parent company Ahold Delhaize have decided—to once again change the supermarket chain’s logo and branding. This comes barely a decade after making a drastic change from a red and green stoplight logo to a more colorful, modern, somewhat abstract “fruit bowl” design. So what’s the new design? What’s…
Read more