People often associate a company’s brand with the logo, but that’s just one piece of the puzzle. Modern branding isn’t just about putting a name on a product. It’s about expressing the values and qualities of a business; and doing so in a manner that will resonate with, and appeal to, its desired customer base.…
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Paying proper attention to your business’ brand goes a long way to building trust in your customers. Think about how important trust is in your daily life. Each of us relies on someone at one time or another for support, and assurance that everything’s going to be OK. We all want to feel secure in…
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Brand consistency is extremely important to your business’ success. Your brand is how you identify your business to customers, but it’s not just important for recognition, it’s also about the messaging—what your brand says about your business has to stay focused. Strong branding will build trust, confidence, and loyalty with customers. In order to be…
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