Wrath is usually considered destructive, emotional, and dangerous when left unchecked. but it can become a powerful force for brands to channel passionate emotions, not just into sales, but also into brand loyalty. Activism and advocacy can evoke strong emotions, compelling consumers to support a brand that aligns with their beliefs, or even one that…
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Few emotions are as persuasive as Envy in marketing and branding. Envy is a deeply human feeling that arises when we want what someone else has. When people see others enjoying a product or service, they may suddenly worry that they’re missing out, and feel the urge to have the same experience. When wielded strategically,…
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There’s a saying in politics, “never let a crisis go to waste.” It’s a strange reality we find ourselves in these days. After numerous national health scares that turned out never to have any significant impact on the American economy, or on our daily lives, we’re finally all forced to adjust our daily routines at…
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