All human emotions are effective motivators, but perhaps none are as powerful as lust. It’s stronger than mere desire, and has the potential to completely override all other motivations. If we allow ourselves to become fascinated with someone—or something—we may not be able to concentrate on anything else until that hunger is sated. Delivering the…
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Wrath is usually considered destructive, emotional, and dangerous when left unchecked. but it can become a powerful force for brands to channel passionate emotions, not just into sales, but also into brand loyalty. Activism and advocacy can evoke strong emotions, compelling consumers to support a brand that aligns with their beliefs, or even one that…
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Few emotions are as persuasive as Envy in marketing and branding. Envy is a deeply human feeling that arises when we want what someone else has. When people see others enjoying a product or service, they may suddenly worry that they’re missing out, and feel the urge to have the same experience. When wielded strategically,…
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Today’s consumers value simplicity and ease. Brands that streamline the purchasing process, offer subscriptions, or provide on-demand services can capture the attention of busy consumers. Marketing strategies that emphasize time-saving benefits or effortless experiences can resonate deeply with those seeking to reduce friction in their lives. Sloth: The Ease of Convenience When we think of…
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Branding and marketing are often seen through a lens of positivity, but there’s also a darker side that shouldn’t be ignored! People are easily tempted by their emotions and desires, and shrewd marketing can turn human weakness into business strength. The seven deadly sins—pride, greed, lust, envy, gluttony, wrath, and sloth—each provide unique insights into…
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Pride can be a driving force behind branding, pushing companies to refine their identities and communicate their values effectively. Applied strategically, pride encourages brands to adopt a powerful, resonant voice that sets them apart from competition.
Print marketing has a couple of advantages over digital marketing: focus and persistence. When someone receives a printed piece, that person feels like they’ve gained something of some measurable value.
Using a dating mentality when marketing your business can help identify and attract the customers that are the best match for your business. Even better, living up to your brand promises is they key to building lasting customer relationships.
