Today’s consumers value simplicity and ease. Brands that streamline the purchasing process, offer subscriptions, or provide on-demand services can capture the attention of busy consumers. Marketing strategies that emphasize time-saving benefits or effortless experiences can resonate deeply with those seeking to reduce friction in their lives. Sloth: The Ease of Convenience When we think of…
Read more
Branding and marketing are often seen through a lens of positivity, but there’s also a darker side that shouldn’t be ignored! People are easily tempted by their emotions and desires, and shrewd marketing can turn human weakness into business strength. The seven deadly sins—pride, greed, lust, envy, gluttony, wrath, and sloth—each provide unique insights into…
Read more
Pride can be a driving force behind branding, pushing companies to refine their identities and communicate their values effectively. Applied strategically, pride encourages brands to adopt a powerful, resonant voice that sets them apart from competition.
Print marketing has a couple of advantages over digital marketing: focus and persistence. When someone receives a printed piece, that person feels like they’ve gained something of some measurable value.
Using a dating mentality when marketing your business can help identify and attract the customers that are the best match for your business. Even better, living up to your brand promises is they key to building lasting customer relationships.
