Seven Deadly Sins Part Four: Envy
Few emotions are as persuasive as Envy in marketing and branding. Envy is a deeply human feeling that arises when we want what someone else has. When people see others[…]
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Seven Deadly Sins Part Three: Sloth
Today’s consumers value simplicity and ease. Brands that streamline the purchasing process, offer subscriptions, or provide on-demand services can capture the attention of busy consumers. Marketing strategies that emphasize time-saving[…]
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Seven Deadly Sins Part Two: Gluttony
Branding and marketing are often seen through a lens of positivity, but there’s also a darker side that shouldn’t be ignored! People are easily tempted by their emotions and desires,[…]
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