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Expert Advice to Help Your Business Look its Best

How does the deadly sin of Gluttony apply to branding and marketing?

Seven Deadly Sins Part Two: Gluttony

Branding and marketing are often seen through a lens of positivity, but there’s also a darker side that shouldn’t be ignored! People are easily tempted by their emotions and desires,[…]

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How does the deadly sin of Pride apply to branding and marketing?

The Seven Deadly Sins: A Fiendish Approach to Branding – Part 1

Pride can be a driving force behind branding, pushing companies to refine their identities and communicate their values effectively. Applied strategically, pride encourages brands to adopt a powerful, resonant voice that sets them apart from competition.

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Is television dead?

Is TV DEAD?

Prime-time shows still manage to get some viewership today, but if you turn on NBC, CBS et. al. during the workday, you’re more likely to see infomercials or news rather than scripted shows that require advertising buys to air.

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