The Seven Deadly Sins: A Fiendish Approach to Branding – Part 1
Pride can be a driving force behind branding, pushing companies to refine their identities and communicate their values effectively. Applied strategically, pride encourages brands to adopt a powerful, resonant voice that sets them apart from competition.
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Is TV DEAD?
Prime-time shows still manage to get some viewership today, but if you turn on NBC, CBS et. al. during the workday, you’re more likely to see infomercials or news rather than scripted shows that require advertising buys to air.
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Is Printing Dead?
Print marketing has a couple of advantages over digital marketing: focus and persistence. When someone receives a printed piece, that person feels like they’ve gained something of some measurable value.
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