The advice when dating is often to \u201cbe yourself,\u201d but of course we don\u2019t completely let our guard down at such an early stage. When you\u2019re looking to attract a new romantic partner, most of us probably go through some rituals.<\/p>\n\n\n\n
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- Take a shower<\/li>\n\n\n\n
- Style your hair<\/li>\n\n\n\n
- Shave or trim the facial hair<\/li>\n\n\n\n
- Put on some makeup<\/li>\n\n\n\n
- Dab a little cologne or perfume<\/li>\n\n\n\n
- Put on a stylish outfit<\/li>\n\n\n\n
- Freshen your breath<\/li>\n\n\n\n
- Write an amazing online profile<\/li>\n\n\n\n
- Choose an impressive profile photo \u00a0<\/li>\n<\/ul>\n\n\n\n
All these preparations have a purpose: to make us more appealing to the dating pool. It\u2019s more effort than we would typically give for a trip to the grocery store or a friend\u2019s house; and it\u2019s certainly more than we would do if we were staying home. It\u2019s about making a good impression.<\/p>\n\n\n\n
We all have our flaws, but we want to accentuate the positives and display the value we have to offer the other person. It may seem deceptive to go to such unusual lengths, but we\u2019re not trying to present a dishonest picture of who we truly are. We\u2019re simply trying to present the best version of ourselves.<\/p>\n\n\n\n
Marketing your business is very much the same. You need to design an image and craft a message that makes your business appear valuable. It\u2019s OK to embellish, as long as you can deliver on your promises.\u00a0<\/p>\n\n\n\n
A catchy ad slogan or company motto can work a bit like a good pick-up line. Of course, you need to be careful to make it clever and witty, and not a corny groaner (or worse). Tailoring the words to your audience can help get the eyes to light up rather than a dreaded eye-roll.<\/p>\n\n\n\n
The intention is to make a good impression on your customers by offering the best possible version of the business.\u00a0This involves designing a logo<\/a> that looks good, marketing materials<\/a> that communicate well and a web presence<\/a> that engages your audience. Trying to market your business without these is like showing up to a date and having nothing interesting to say, if you even get the date to begin with.<\/p>\n\n\n\n
![\"Marketing](\"https:\/\/charlesrivercreative.com\/blog\/wp-content\/uploads\/2022\/11\/movie-set-1024x576.jpg\")
<\/figure>\n\n\n\nPerception is reality.<\/strong><\/h3>\n\n\n\n
Anyone who has worked at any business knows that the view from behind the scenes is very different from what a customer sees. Shops and supermarkets show carefully designed storefronts and window displays; then they’re bright, organized and colorful in the shopping area. But have you ever peeked through the storeroom doors? It’s a lot less glamorous in the back room. It\u2019s a little like a movie set in that what the camera shows is designed to look a certain way, but off-camera is a completely different environment.<\/p>\n\n\n\n
It\u2019s important that the outwardly visible parts of a business are appealing and attractive to potential customers. This can mean different things to different clientele, so it\u2019s important for a business owner to know the audience they want to attract, and where to find them. <\/p>\n\n\n\n
On the hunt for a date that\u2019ll be a good match, you need to know where your kind of people can be found, and what they like. Will they be at a swanky downtown club or a casual outdoor event? Do they drink local microbrews or imported wine? Are they going to respond to stiletto heels or boots? Buttoned-up or loose and relaxed?\u00a0<\/p>\n\n\n\n
The same principles apply to marketing your business. Who needs what you\u2019re offering? Where do they focus their attention? What\u2019s their state of mind? How can you give them the “where-have-you-been-all-my-life?”<\/em> experience they’ve been searching for? <\/p>\n\n\n\n
![\"Graphic](\"https:\/\/charlesrivercreative.com\/blog\/wp-content\/uploads\/2022\/11\/deep-connection-1024x683.jpg\")
<\/figure>\n\n\n\nBe your own match-maker<\/h3>\n\n\n\n